Looking Ahead with New Leadership
Evolving with Purpose
At Apeiro Design, we believe that innovation and progress are at the heart of great design. Our new chapter marks a notable expansion––an opportunity to further strengthen our foundation while bringing in new perspectives, bold strategies and fresh momentum to build upon our legacy of design innovation.
We’re thrilled to announce that Samantha Hollomon and Pete O’Neil have been elevated to ownership roles at Apeiro Design.
Samantha Hollomon, IALD, LEED AP
Principal | Architectural Lighting
Pete O’Neil, CTS-D (AVIXA)
Principal | AV Technology
The growth of our ownership group strengthens and expands our ability to provide our clients with the quality consulting services they have come to expect from Apeiro Design.
They bring a dynamic mix of creativity, vision and proven leadership to our team––qualities that energize our studio and broaden our reach. With their thoughtful approach to design and lasting commitment to our clients, partners and team, Samantha and Pete reflect the spirit of Apeiro Design: a culture of collaboration, design quality and a drive to continually push the boundaries of what’s possible.
This is a moment that honors where we’ve been––and boldly sets the stage for where we’re headed.
Announcing New Leadership Roles
As Apeiro Design grows, so does our leadership structure. We’re proud to announce new titles for key members of our team––acknowledging their impact, expanding responsibilities, and the advancing needs of our studio.
Robert Hill, ASTC
Principal/Vice President | Theatre Consulting
“Building on 50+ years of innovation, we’re expanding beyond theatres into immersive, civic, sports, and public venues that inspire and connect. Theatre remains our foundation, but we’re also active in museums, immersive experiences, and convention centers—integrating audio, projection and lighting to create unforgettable environments.
Our work spans from California to Asia and the Middle East, shaping communities and connecting cultures through performance-driven design. We’re proud of landmark projects with MGM, Cirque du Soleil, Dragone, Moment Factory, Wētā Workshop and the Sun Group, as well as community venues that foster connection. Current projects include the Phu Quoc APEC Theatre, custom spectacle theatre in Vietnam and multiple performing arts centers across California.”
Brad Kisicki, ASTC
Principal/Vice President | Theatre Consulting
“We’re excited to build on more than a half century of leading design, leveraging our past successes to continue delivering unmatched insight and service while expanding to meet the needs of today’s projects. As performative design finds its way into new sectors, we’re continuously tailoring our service offerings to provide cutting edge solutions to a wide range of project types, scales and clients. New approaches to projects have allowed us to deliver holistic design that tie multiple disciplines (theatrical, AV, architectural lighting, etc.) into exciting cost-effective solutions packed with thrilling features.
We’re excited to continue to provide rock-solid consulting and design services as proven over 50 years coupled with our hallmark willingness to take on new challenges and continue as leaders in our field.”
These well-deserved elevations strengthen Apeiro Design for the future while continuing to deliver exceptional results to our clients.
Please join us in congratulating our team. We can’t wait to share what’s ahead!
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